Last updated: December 25, 2025
This Cookie Policy explains how Trace Up (“we”, “us”, or “our”) uses cookies and similar technologies on our website: https://trace-up.com
Please review this Cookie Policy together with our Privacy Policy and Terms of Service.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites function properly, improve user experience, and provide information to website owners.
Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period).
2. How We Use Cookies
We use cookies and similar technologies to:
Ensure the website functions correctly
Improve user experience and site performance
Remember user preferences
Support security and fraud prevention
Analyze website traffic and usage trends
Enable payment processing and checkout functionality
3. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be disabled in our systems. They include cookies that allow you to:
Navigate the website
Add products to your cart
Complete secure checkout
Access account-related features
Without these cookies, the website may not function properly.
b) Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information such as:
Pages visited
Time spent on the site
Error messages encountered
This data is used solely to improve website performance and content.
Where required by law, analytics cookies are used only with user consent.
c) Functional Cookies
Functional cookies allow the website to remember choices you make, such as:
Language preferences
Region or country selection
Other customizable elements
These cookies enhance user experience but are not strictly necessary.
d) Marketing & Advertising Cookies (Future Use)
If we engage in digital advertising or remarketing in the future, your explicit consent will be obtained before activating any marketing or advertising cookies, through a clear and transparent consent mechanism.
We do not activate marketing or advertising cookies without prior user consent where required by applicable laws.
4. Third-Party Cookies
Some cookies may be placed by trusted third-party service providers to support website functionality and security, such as:
Analytics services (e.g., Google Analytics)
Payment processors (e.g., Stripe)
Security and performance providers (e.g., Cloudflare)
These third parties may use cookies in accordance with their own privacy policies. We do not control these cookies directly.
5. Cookie Duration
Cookies may be stored for different durations depending on their purpose:
Session cookies are deleted when you close your browser
Persistent cookies remain on your device for a defined period
Analytics cookies, where used, are typically stored for up to 24 months, unless deleted earlier by the user.
6. Managing Your Cookie Preferences
You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect website functionality.
You can learn how to manage cookies in common browsers such as Chrome, Safari, Firefox, and Edge through your browser’s help section.
You may also use online privacy management tools such as YourOnlineChoices or the Network Advertising Initiative (NAI) to manage advertising preferences.
7. Cookies and Children
Our website and services are directed to parents and guardians, not to children.
We do not knowingly use cookies to track or profile children under the age of 13 (or the applicable age under local law).
8. Legal Basis for Using Cookies
Where required by applicable laws (including GDPR and similar regulations), we use cookies based on one or more of the following legal grounds:
User consent
Performance of a contract
Legitimate business interests (such as website security and improvement)
9. International Use
Our website operates globally. Cookies and related data may be processed outside your country of residence.
For users in the European Union or the United Kingdom, appropriate safeguards (such as Standard Contractual Clauses) are applied where required.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or business operations.
Any updates will be posted on this page with a revised “Last updated” date.
11. Contact Us
If you have any questions about our use of cookies, please contact us at: privacy@trace-up.com